Title
Digital Marketing
From September 2025
Interested in the fast-moving world of social media, branding, and digital campaigns—but don’t have traditional qualifications like A-Levels? This degree is designed to help you break into the marketing industry, starting with a foundation year that builds essential academic skills and confidence.
The foundation year covers vital study techniques such as critical thinking, communication, digital literacy, and teamwork. It’s the perfect starting point for students returning to education or those with practical experience looking to take their next step.
Once you progress onto the main degree, you'll explore key areas of digital marketing, including
Content creation and campaign strategy
SEO, analytics, and social media marketing
Consumer psychology and buyer behaviour
Digital tools and platforms used in real-world businesses
Brand management and digital communications
Through practical projects and case studies, you’ll gain hands-on experience that prepares you for a range of roles such as digital marketer, social media executive, content strategist, or campaign manager.
This course is ideal for creative, analytical thinkers who want to make an impact in the digital space. Whether you’re starting fresh or switching careers, this degree provides a flexible route into one of the UK’s most in-demand industries.