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BSc (Hons) Digital Marketing with Foundation Year

A degree with a foundation year, so you can start without A-Levels. Taught in person, usually 2 days a week.

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Key course facts

Campus locations
London, Birmingham, Manchester, Leeds and Nottingham Not every course runs in every city. We’ll confirm your nearest campus on your call.
Start dates
Enrolment is ongoing Term start dates run throughout the year, so you can apply now for the next available start.
Entry requirements
No formal qualifications needed for foundation year entry This applies when you apply as a mature student. You’ll have an interview or admissions assessment, and our Admissions team helps you prepare.
Duration
Usually 4 years A foundation year followed by a 3-year degree.
Timetable
2 days a week, in person Usually around 4 hours a day on campus, plus time for independent study and assignments.
Fees (UK students, 2026/27)
Foundation year £5,760, then £9,790 a year Eligible students can pay with a Tuition Fee Loan from Student Finance England, which goes straight to the university, so there’s nothing to pay upfront. Fees can rise in later years.

Course availability, campuses and fees are set by each partner university and can change by intake. We confirm the details for your course before you apply. See how funding works.

Interested in the fast-moving world of social media, branding, and digital campaigns, but don’t have traditional qualifications like A-Levels? This degree is designed to help you break into the marketing industry, starting with a foundation year that builds essential academic skills and confidence. The foundation year covers vital study techniques such as critical thinking, communication, digital literacy, and teamwork. It’s the perfect starting point for students returning to education or those with practical experience looking to take their next step.

Once you progress onto the main degree, you’ll explore key areas of digital marketing, including

  • Content creation and campaign strategy
  • SEO, analytics, and social media marketing
  • Consumer psychology and buyer behaviour
  • Digital tools and platforms used in real-world businesses
  • Brand management and digital communications

Through practical projects and case studies, you’ll gain hands-on experience that prepares you for a range of roles such as digital marketer, social media executive, content strategist, or campaign manager. This course is ideal for creative, analytical thinkers who want to make an impact in the digital space. Whether you’re starting fresh or switching careers, this degree provides a flexible route into one of the UK’s most in-demand industries.

Creative and analytical at once: you’ll make campaigns, then use data to see what works.

Who this course suits

  • You’re on social media every day and want to understand how brands use it
  • You’re creative but also like numbers and measurable results
  • You run a small business or side project and want to market it better
  • You want to work in a fast-moving, digital industry

Careers this course can lead to

  • Digital marketing executive
  • Social media manager
  • Content marketer
  • SEO or PPC specialist
  • Email marketing executive
  • Marketing analyst
  • E-commerce coordinator
  • Freelance marketer

A typical week

On campus

2 days a week, around 4 hours a day

Lectures and workshops on campaign strategy, content, SEO and analytics, often using real brands as examples.

Independent study

Evenings, weekends or days off

Creating content, planning campaigns and analysing data for your assignments.

Digital Marketing: your questions answered

Do I need to be a social media expert?

No. You’ll learn how platforms, content and analytics work from the start. An interest in how brands communicate is enough.

Is digital marketing creative or technical?

Both. You’ll create content and campaigns, and you’ll use data and analytics to measure what works.

Will I learn tools used in the industry?

Yes. The course covers digital tools and platforms used by real businesses, including SEO and analytics.

Can I work freelance after this degree?

Many digital marketers work freelance or for agencies. Campaign planning, content and analytics are the skills those roles depend on.

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